Useful search suggestions lead to better UX and thicker bottom-line (episode 2)

In case you missed Episode 1, you can check it out here.

When you think of an ecommerce search functionality then in most cases it’s not very sophisticated. If you’re lucky you get some autosuggestions. If not – there’s plenty of work involved.

What if the search is smarter, could it add more value to the user? We know so and there’s tons of research about it too – if you care to google a bit.

Search should be smart and show you your recent searches and in case there’s none – suggest you some top ideas to search and evolve on the go – with you. And once you already started the search, why just stick to the text results, why not throw in some delicious and relevant treats that can be eaten right-away?

Brought to you by

• Lauri – UX/UI design
• Oskar – UI Animation
• Team UXD – Brainstorming