Branding Avrame was not the most straightforward task. We came up with many surprising names, such as Avolution (a real home revolution) but finally arrived at Avrame. It took off, and it’s flying.
Avrame is a home you can
afford, and it’s really beautiful. Avrame houses are the shape of a triangle, and the client wanted to offer three main models. Given this, we dived into color psychology and thought of 2 colors.
Green is a lively color that symbolizes renewal and growth. It is the color you most often see in the natural environment, and it seemed to suit perfectly the target audience. We used a touch of orange to supplement the green because it is a more vibrant color and makes us react through gut feeling; we begin to feel something at that particular moment. It was a kind of perfect match.
Avrame will help you save money on a house that you’ll love. They believe your home should be a launchpad, not an anchor.
Green is a lively color that symbolizes renewal and growth.
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