The challenge 

A million heartbeats - that's the sound you will hear on the streets of Berlin. Bitfiner was spotted and received a task to update the eCommerce website to sell more coffee courses and training online. Bags packed, a trip to Berlin, done!

⭕ Berlin School of Coffee is at the top of the top in Germany.
⭕ Multi-cultural, fast-forward, controversial, multi-facetted from A-Z.
⭕ Professional Barista training, coffee know-how, and creative customer service.

Berlin School of Coffee’s previous website did not reflect their passion and quality, so our goal was to make it reflect. And also, cover the site with known eCommerce best practices to have a proper ROI for online channels. 

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The solution

Fast forward, we dived into the world of coffee and did user research and team interviews in Berlin to get to know the business and customers. After having the moment of clarity, we started with the CX/UX design phase and crafted paths to buy coffee courses online, in the form of high fidelity wireframes. Shortly after validating the UX phase, we started with the UI design phase and gave the tea brand a look and feel well deserved. 

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The outcome

A well-deserved look and feel for the Berlin School of Coffee, happy client, happy team. The designs were done mobile-first. After the full-redesign and creating interaction and tech brief for development - we handed the designs with developers’ instructions. Many coffees were consumed, many trips to Berlin were taken, many good times!

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