Elkdata / Veebimajutus Hosting Platform UX/UI Design

Simplifying Complexity for Estonia’s Leading Domain Service

Veebimajutus.ee, operating under Elkdata, is a cornerstone of Estonia's internet, managing over 30,000 domains and proudly supporting more than 25,000 Estonian companies with their expansive European domain offerings. With a legacy of 20 years in the industry, the time came to rejuvenate their decade-old self-service platform to meet the evolving needs of their clientele.

Challenge: The initial brief seemed straightforward: redesign a self-service platform to enhance usability and functionality. However, the complexity of the task unfolded as we delved into the platform's intricate web of views and functionalities. Our mission was to create an interface so intuitive that anyone, regardless of technical prowess, could navigate it with ease – a platform that was "grandma-proof." Moreover, it had to be visually appealing and fully functional on mobile devices.

Xfiner's Solution:

• In-Depth Research and User Insight: Our journey began with exhaustive research and conversations with users to gather insights, shaping our design hypotheses. This foundational understanding guided our UX design process, marked by numerous iterations and continual user testing.
• Prototype Development and Testing: The development of several prototypes and hundreds of screens was a testament to our iterative design philosophy. Each version underwent rigorous user testing, ensuring the final product wasn't just functional but also resonated with the users' needs and preferences.
• UI Evolution: The design journey was fraught with challenges, including initial UI concepts that missed the mark. However, through perseverance and a collaborative spirit with Veebimajutus, we refined our designs to craft a UI that not only looked impressive but also spoke directly to the target audience's desires and expectations.
• Collaborative and Fun Process: Beyond the technical achievements, what made this project truly remarkable was the collaborative ethos shared between Xfiner and Elkdata. Our interactions transcended traditional meetings, blending work with pleasure through memorable gatherings and shared moments of relaxation and fun.

Outcome:

The revitalized Elkdata self-service platform stands as a beacon of user-centric design, marrying simplicity with sophistication. It's a digital space where users of all technical backgrounds can easily manage their domains, testament to our belief that good design is for everyone.

A Partnership of Innovation and Enjoyment: The Elkdata project exemplifies how Xfiner thrives on complexity and collaboration, transforming challenging tasks into digital solutions that set industry benchmarks. It's a reminder that at the heart of every successful project is not just innovation and hard work but also the joy of collaboration and shared success.