The challenge 

Many eCommerce stores seem to be unaware of the importance of good UX or even ignorant. As a result, they lose a lot of sales. Bitfiner wanted to help eCommerce businesses to get their baseline a lot higher and make the lives of their shoppers happier.

The solution

The team at bitfiner decided to combine several research pieces, hundreds of tactics, years of practice, and UX guidelines are known in eCommerce - and make a free tool that any eCommerce enthusiast can use during the COVID madness. To improve their business, or get a good head start. The goal was to make a free conversion kit packed with vast amounts of value.


Within a few months, the team at bitfiner assembled and launched - and served the world a solid eCommerce conversion kit with over 300 UX/CR guidelines visualized in the form of over 120 wireframes. The launch campaigns took off properly, and Helumium is being used in more than 40 countries and our clients and partners. As a cherry on the cake, bitfiner also released a Helumium design system made in Figma, which speeds up agency UX/UI design workflow a lot. And the best part is that the kit makes a significant upgrade in the UX/profits of any eCommerce site that plans to use it.


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