The challenge 

NOVA is a team of product, application, and service specialists experienced in different fields of life sciences. They are local sales and service partner for instruments and consumables used in laboratories and industrial processes. Bitfiner took them online.

⭕ Connecting products and knowledge with customer’s passion and experience
⭕ Creating solutions where customers win, company wins, and partners succeed.
⭕ To make a difference through dedicated professionals who value customers.

NOVA is not a typical eCommerce project. It is pure B2B and has particular use cases to solve. The main pain-point in this project was in-efficiency and lack of innovation in their field. NOVA asked bitfiner to create something never created before. A B2B eCommerce platform for lab specialists could quickly buy, rent, and exchange knowledge, best products, and tools. As bitfiner is into eCommerce - the challenge got accepted.

The solution

Btfiner needed to design an über tailored eCommerce solution for NOVA and their end-users. The process had to be as detailed and precise as you would expect from any laboratory. This time the team at bitfiner was in the laboratory’s role and performing complicated synthesis to design the experience needed to resolve the challenges. 


A new way to connect medical solutions with customers was born, and bitfiner was happy to design it together with the experts from NOVA, who borrowed their flashlight and knowledge to fill in the specific gaps between the target audience and typical eCommerce. Bitfiner did a full site design for NOVA and validated the design works’ success via user testing. Yes - a user testing mission was created and shared with NOVA’s end-users, and luckily users completed tasks successfully. After design completion, we handed everything to NOVA’s development partners, who are now on a mission to make it fully functional. 


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