The challenge 

NOVA is a team of product, application, and service specialists experienced in different fields of life sciences. They are local sales and service partner for instruments and consumables used in laboratories and industrial processes. Bitfiner took them online.

⭕ Connecting products and knowledge with customer’s passion and experience
⭕ Creating solutions where customers win, company wins, and partners succeed.
⭕ To make a difference through dedicated professionals who value customers.

NOVA is not a typical eCommerce project. It is pure B2B and has particular use cases to solve. The main pain-point in this project was in-efficiency and lack of innovation in their field. NOVA asked bitfiner to create something never created before. A B2B eCommerce platform for lab specialists could quickly buy, rent, and exchange knowledge, best products, and tools. As bitfiner is into eCommerce - the challenge got accepted.

The solution

Btfiner needed to design an über tailored eCommerce solution for NOVA and their end-users. The process had to be as detailed and precise as you would expect from any laboratory. This time the team at bitfiner was in the laboratory’s role and performing complicated synthesis to design the experience needed to resolve the challenges. 

Outcome

A new way to connect medical solutions with customers was born, and bitfiner was happy to design it together with the experts from NOVA, who borrowed their flashlight and knowledge to fill in the specific gaps between the target audience and typical eCommerce. Bitfiner did a full site design for NOVA and validated the design works’ success via user testing. Yes - a user testing mission was created and shared with NOVA’s end-users, and luckily users completed tasks successfully. After design completion, we handed everything to NOVA’s development partners, who are now on a mission to make it fully functional. 


Dotarrow

Related Growth Products

Related Services

Maximise your revenue and profitability

Dot

Talk to an expert

Talk to us and grow your business. Our proven eCom optimization framework helps you maximize revenue and profitability.

Half Curved

Get a free growth plan

Every month, we do four free 1:1 workshops with selected businesses to grow their average order value (AOV) and bottom line.

Circle

Start growing

Increase store revenue and profitability by implementing your growth plan. You are now on a proven path to growing your business.

more whys

More whys.

Growing your eCommerce business feels like a road full of dead ends. bitfiner gives you a step-by-step roadmap that will lead to more sales by enabling you to take steps prioritized by ROI.

Read the whys.
Book

The culture.

Our core principles are here to help us stay on track and focused. We get out of bed every morning to push ourselves and our work outcomes even further.

Meet the culture.