The challenge 

Rickman brings highly innovative technology brands to the fast-growing Northern European markets. Such as JURA and Blendtec. bitfiner’s goal was to design a B2B marketplace for their resellers and eliminate the emails and excel files.

⭕ Want your life to be more enjoyable? Rickman knows the way.
⭕ The official branch of JURA and Blendtec in the Baltics.
⭕ Rickman uncovers brands with explosive potential.

Rickman asked us to design a B2B eCommerce marketplace to simplify the resellers’ product ordering process. Unlike the manual buying process in the past (using emails and excel sheets), Rickman wanted a smooth and automated solution that saved a lot of time and provided a better user experience both internally and externally.

The solution

Once we aligned on all business and technical requirements with Rickman, we designed the B2B marketplace with simplicity and efficiency in mind. Fast and easy reordering, order templates, smart search, express checkout, and a lot more. The eCommerce platform also needed to have a financial dashboard to present all the sales and purchase metrics required. The solution needed to be headless because all the business is handled in their ERP, Microsoft Business Central. A fantastic enterprise solution that can easily be accessed via APIs and designed to do many many tasks.


A reliable B2B eCommerce platform, beautifully designed and packed with a smooth and enjoyable experience for Rickman’s team and their customers. The repetitive ordering process was made as easy as possible. Rickman can finally say goodbye to thousands of lengthy emails and complex excel tables and say hello to increased workflow efficiency externally and internally. All of this affects the bottom line and totals, too - because the ordering process is so quick and attractive now!


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