My key takeaways from the Baltic eCommerce Forum 2023! 👇 Giga-special-thanks to the key organizers Sandra Tituk, Tõnu Väät, the fantastic host Kristel Kruustuk and all the hundreds of participants! It was an honor.✅ Live chat is a must, and is a dedicated sales channel - if you use it properly! - Sandra Roosna, Askly✅ Customers leave your website because of a poor value proposition and presentation. You can use a scientific formula to overcome it. - Henry Burr, Vaimo✅ Token-based loyalty programs, that people can sell or exchange, will soon surround us all, and unlock new revenue streams … Arturs Garais, Air Baltic✅ Reusable and returnable packages have a long way to go (from 1% to 100%), but this is the path for sustainable eCommerce, and it's progressing well! - Janek Balõnski, Ringo✅ While planning to enter the UK, you can pretty much 10x your expectations on the costs involved. You need to stand out and be super creative with the go-to-market strategy. - Andreas Heiki Pant, EAS London✅ Amazon is the best way to tap into a new market and run traction tests and even find new B2B re-sellers locally. - Andrejs Klimovskis, Innels✅ Customers expect to soon be in charge of their delivery experience and choose when and where they want to receive their package. - Kristina Laaneots, DHL Express Estonia✅ Influencer marketing is the new social proof and will soon replace friends and family recommendations. - Anni Rahula, Agne Vaher, Promoty✅ Profit is freedom! Having a top-notch shopping experience is a must, and is the new baseline, you need to meet the best UX/CX guidelines as a baseline. Lauri Post, Wunderfront✅ Quantity is irrelevant in SEO, quality matters. - Jaanus Lahe, Convertal✅ Post-covid consumer is brutally critical and demands a top-notch user and customer experience. Perfection needs to be a reality now! Kristian Pentus, Neuromarketing Lab, University Of Tartu✅ Accessibility must be taken seriously, eCom site’s need to be accessible while using just a keyboard, and well-described metadata must be added to inputs, buttons (pretty much all web components), as well as to images and product details! - Jakob Rosin, Ligipääsuke✅ Stablecoins are still stable :) - Dorothea Ysenburg, Crypto Segment Europe, Mastercard✅ Invest your monetary assets in an “inflation safe haven”. Anyhow, most likely, you will suffer and pay the price somehow :) - Mihkel Nestor, Peeter Koppel, SEB✅ Magento, Adobe Commerce still rock the socks off, of many international customers, with its amazing features. - Kristofer Zemowski, Adobe Commerce ✅ We all want our children to play in the real world and outside, but if to choose from TV vs. online / metaverse gaming, then limited gaming is way better! Also, the metaverse is here to stay! - Samuel Arvidsson, The Gang
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