A good e-commerce design is an essential factor for many shoppers. 42% of shoppers base their opinion of a store solely on design, and 52% won’t come back to a site due to overall aesthetics. High contrast helps people take desired actions more faster, and the lack of contrast will result in lost sales.
Color is the primary way we recognize brands. Using color in your branding increases brand recognition in 80% of consumers. Color is also specific to culture, and color might have very different meanings between two cultures. Having wrong colors and poor contrast will result in lost sales.
Let’s also remember the fact that around 95% of visitors are not converting into paying and loyal customers on average. Finding products is key to any eCommerce business because to buy a product, your customers must find the product first - and fast. UX is critical to eCommerce because it ensures your customers can easily navigate your website, find what they need, buy it, and fall in love with your business.
If your monthly revenue is $500,000, the 5% went through the process successfully. The 95% ($10,000,000) that was lost is the potential you have per month.
And UX is not just user experience. Think about the entire CX (customer experience) 360 degrees and beyond. It is a small part of the whole experience, but an important one.
Hire the experts from Bitfiner to audit your eCommerce site against battle-tested color psychology tactics and strategies, and make sure your brand, UI designs, and product presentation work for your bottom-line.
Make thousands of hours of research, battle-tested UX guidelines, and
years of knowledge work for you because ∼95% of visitors are not buying from you.
There are over 1000 CR/UX guidelines that are battle-tested by many industry-leading brands and covered by several studies and researched - that apply to eCommerce sites. Bitfiner has the knowledge pool, and you can tap into it.
We use researches (Google, Baymard, CXL, etc.), case-studies, our experience, and dozens of blogs to cross-check your site.
bitfiner unites the best and proven eCommerce growth tactics, guidelines, and workflows - with top experts in business, design, and development - to grow your eCommerce business. Smarter, not harder. We are not reinventing the wheel, and we are making your wheels speed up.
We have a proven track record of delivering the promises, happy clients from over 20 countries, and around 10 international/local UX/UI awards as a cherry on the cake.
As our marketplace is one of a kind, we are keeping it simple in the early days. Pay on delivery with debit/credit card, via direct bank transfer or Paypal. The commodity we seek is trust, and we are happy to ensure the product delivery before any payments get made.