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Tallink Virtual Tours

From start to finish virtual tour project for the well-known brand Tallink.

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Lauri Veerde, the virtual tour producer at Xfiner, embarked on an ambitious project with Tallink, a prominent ferry operator in the Baltic Sea region, to create a series of virtual tours showcasing the elegance and amenities of their fleet. This endeavor involved producing detailed 360-degree photos and videos, offering an immersive exploration of Tallink's ships and facilities.

Challenge: Tallink aimed to elevate its digital presence by providing potential travelers with a virtual experience that mirrors the comfort, luxury, and convenience of traveling with their fleet. The challenge was to capture the essence of Tallink's vessels in a manner that was not only visually captivating but also user-friendly, allowing viewers to navigate through the ships' interiors effortlessly.

Xfiner's Solution:

  • Captivating Imagery: Utilizing his expertise in virtual tour production, Lauri Veerde employed sophisticated photography techniques to capture stunning 360-degree images and videos of Tallink's ships. The visuals meticulously highlighted the ships' accommodations, dining options, entertainment venues, and shopping areas, effectively conveying the quality and atmosphere of the onboard experience.
  • Seamless Navigation: With a focus on delivering an exceptional user experience, the virtual tours were designed to be intuitively navigable, enabling viewers to discover the myriad facilities and services offered by Tallink without any complexity. This approach ensured that the virtual tours were accessible and engaging for all users, regardless of their familiarity with virtual tours.
  • Diverse Fleet Representation: Acknowledging the variety within Tallink's fleet, multiple virtual tours were produced, each one tailored to a specific vessel. This strategy provided a comprehensive view of the range of experiences Tallink offers, appealing to a broad audience base with differing travel preferences and expectations.

Outcome:

The virtual tours significantly boosted Tallink's online engagement, offering a novel way for customers to familiarize themselves with the ships before booking their trips. This innovative project not only reinforced Lauri Veerde's status as a premier virtual tour producer but also underscored Xfiner's ability to craft immersive and informative digital experiences.

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Lauri Post

Founder, Creative Director
xfactor

Concepts, UX/UI Design

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10+ years of experience